Buyer’s guide.
The right asset. A considered price. A clear path to ownership.
Choose an asset that fits.
Start with what you want to build and how the asset supports it. For a domain name, consider how easily people can remember, say, and spell it.
Already have one in mind? We can approach the owner, even if it isn’t listed for sale.
Put the price in context.
Compare completed sales and the evidence behind the value. For domain names, words, extensions, and potential uses matter. Include brokerage, transfer costs, and ongoing expenses in your budget.
| Voice.comCategory-defining .com | 2019 | $30,000,000 |
|---|---|---|
| NFC.comShort acronym | 2023 | $160,000 |
| PersonalLoans.comTwo-word descriptive .com | 2012 | $1,000,000 |
| Bot.aiAlternative extension | 2026 | $1,200,000 |
Sources: company filing and DN Journal, linked above. Examples, not valuations. These were third-party sales, not LeadNames transactions.
Check before you commit.
- Confirm ownership, past use, and any traffic or revenue claims.
- Review potential trademark conflicts.
- For domain names, check renewal costs and transfer eligibility.
- Put the price, fees, and what’s included in writing.
Complete the purchase.
Agree on the terms and assets included, then coordinate payment and transfer through the chosen escrow service. For a domain name, confirm receipt in your registrar account before funds are released under the agreement.
How domain escrow works